Alright, let’s talk about keeping your brand fresh without making your audience feel like they’ve walked into the wrong house. You know, like Jaguar did recently. They swapped their iconic, sleek, leaping jaguar for a vibe so cold it felt like the animal had gone extinct. Jaguar missed one important aspect with their recent brand […]
How to refresh Your Brand Without Sacrificing Its Soul. Read More »
I’ve seen countless businesses overlook one of their most critical assets: the logo. Often dismissed as a mere visual element. However, beneath the surface, a logo is much more than just a visual identifier. It is the first point of contact between a business and its audience, one of the important elements of your brand
Unveiling the True Hidden Value of a Bad Logo Read More »
A logo is often the initial point of contact between a brand and its audience. It needs to trigger emotions and associations tied to the brand. And to do all this, it should be crafted with simplicity in mind. Simplicity in logo design is the art of distilling complex ideas into a clean, uncluttered visual
Simplify and Shine: Unveiling the Secrets of a Powerful Logo Read More »
Are you an aspiring designer, eager to reach “Nirvana” in the world of graphic, logo, and brand design? Then books are your best companions on this creative journey. Books will definitely offer you invaluable insights and knowledge you need to navigate the streets of design with ease. Here’s a curated list of eight must-read books
8 Must-read Books For Aspiring Logo And Brand Designers Read More »
Allow me to reveal one secret about the purpose of your logo you are never told… Your logo has one and one purpose only, and that is- to be MEMORABLE! Contrary to popular belief, a logo isn’t just about aesthetic appeal; its true essence lies in being unforgettable. While numerous reasons swirl around the creation
The One And Only Purpose Of Your logo You’re Never Told Read More »
