When I started my first business, I thought my brand story would just “happen.” You know, you build something great, and people just “get it”. Turns out, it doesn’t quite work like that. A brand story isn’t something that just unfolds, it’s something you create intentionally by being real and sharing your “why” in a […]
The Ultimate Guide to Brand Storytelling for Startups. Read More »
Alright, let’s talk about keeping your brand fresh without making your audience feel like they’ve walked into the wrong house. You know, like Jaguar did recently. They swapped their iconic, sleek, leaping jaguar for a vibe so cold it felt like the animal had gone extinct. Jaguar missed one important aspect with their recent brand
How to refresh Your Brand Without Sacrificing Its Soul. Read More »
Imagine walking down a street lined with identical storefronts. Each store sells similar products, has a similar logo, and even uses the same colors. Would you be curious to step inside any of them? Probably not. Blending in has a similar effect in the digital space. When your brand mimics others, people lose the incentive
How to make your brand Stand Out! Read More »
There is one unsung hero many business owners aren’t aware of or should I say, choose to skip altogether when branding or rebranding. Then they get surprised when no one really resonates with their brand. That unsung hero is- A BRAND STYLE GUIDE, also known as BRAND GUIDELINES! So what exactly is it? A brand
Revealing the hidden power of a brand style guide Read More »
I’ve seen countless businesses overlook one of their most critical assets: the logo. Often dismissed as a mere visual element. However, beneath the surface, a logo is much more than just a visual identifier. It is the first point of contact between a business and its audience, one of the important elements of your brand
Unveiling the True Hidden Value of a Bad Logo Read More »
Ever wondered why some brands thrive while some others struggle to their last kick? Well here’s the secret: it’s often not about the product or service they offer but how they present themselves to the world. Those that often thrive do all they can to avoid sneaky pitfalls that I’ve seen catch even the savviest
Branding Mistakes to Avoid: 7 Deadly Sins of Branding Read More »
A logo is often the initial point of contact between a brand and its audience. It needs to trigger emotions and associations tied to the brand. And to do all this, it should be crafted with simplicity in mind. Simplicity in logo design is the art of distilling complex ideas into a clean, uncluttered visual
Simplify and Shine: Unveiling the Secrets of a Powerful Logo Read More »
In the vast realm of business and marketing, few concepts wield as much power and significance as branding. Branding is an indispensable element of modern business. It’s the art of crafting a unique identity for a product, service, or company and embedding it in the minds of consumers. In today’s crowded marketplace, where choices are
The Power of Branding in Crafting Strong, Memorable Brands Read More »
