South Jeans
FASHION BRAND
South Jeans is a pioneering fashion brand dedicated to selling high-end fashion jeans for African-figured women online. Their objective is to redefine fashion by addressing the need for high-quality, stylish jeans that cater to diverse body shapes and sizes. With a commitment to inclusivity, comfort, and exceptional craftsmanship, South Jeans sought to empower women through its unique offerings.
They came to us looking for a brand identity that not only conveyed elegance and exclusivity but also celebrated the diversity and individuality of African-figured women. They wanted a logo that represented their values while echoing its mission to provide top-notch, fashion-forward jeans.
Our design journey led to the creation of a powerful logo comprising an intertwined “SJ” monogram icon, meticulously crafted to symbolize unity and inclusivity. This premium sans-serif typeface was carefully chosen to exude sophistication and mirror the high-end quality that South Jeans embodies. The design uses a black, white, and grey color scheme, representing the brand’s unwavering dedication to premium quality and timelessness.
The design not only encapsulate the brand’s values but also serves as a powerful symbol that will surely resonate deeply with their target market. This will allow South Jeans to successfully position itself as a trailblazer in the fashion industry thereby empowering women and setting new standards of elegance and exclusivity.
CLIENT: SOUTH JEANS
PROJECT: VISUAL IDENTITY DESIGN
YEAR: 2023
