T&M Travel

TRAVEL AGENCY

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T&M Travel is a travel agency based in Polokwane, South Africa, specializing in leisure and business trips. They do beach holidays, bush holidays and site activities. Their full-service list includes airplane and accommodation bookings, luxury car hire, site activities, cruises, visa applications and travel information. They offer exclusive packages for pensioners, honeymoon, group excursions, couple trips and more.

Their asked us to design a vibrant, luxurious and exclusive visual identity that represents the essence of their brand. After a meticulous design process, we finally came up with a simplistic yet sophisticated design that features stylized letter “T” and “M” and a fancy custom “ampersand symbol made with a dynamic flourish extension to exude a sense of luxurious travel from one destination to another.

The wordmark “travel” sits elegantly below in a more clean and modern sans serif typeface along with two lines on its sides giving it an exquisite balanced look. We then gave it an ocean theme color pallete which includes ocean blue and ocean green. This colors perfectly evoke feelings of trust and reliability while symbolizing exclusivity, luxury and timeless class.

CLIENT: T&M TRAVEL

PROJECT: VISUAL IDENTITY DESIGN

YEAR: 2023